U.S. Privacy Notice

Last updated: September 12, 2026

Who we are

NetForPet is an online community and set of tools for pet owners, operated by Oded Moshe, a sole proprietorship based in Israel ("NetForPet", "we", "us"). This U.S. Privacy Notice describes how we collect, use and share the personal information of users in the United States. For any privacy question or to exercise your rights, use the contact form linked below. Residents of Israel and other countries should see our general Privacy Policy.

Information we collect

Account information — your email address, display name, handle, and a password managed by Firebase Authentication. Profile and pet information — anything you choose to add, such as photos and other media, pet bios, personality, goals, and health-journal records. Approximate location — if you enable the map or area features, an approximate (coarse, not precise) location so your pets, lost-pet reports and nearby places can appear on the map. Content you create — posts, comments, messages, reviews and listings. Usage and technical data — device, log and diagnostic information needed to run and secure the service. If a technical error occurs in your browser, we may receive an automatic error report (the error message, a technical stack trace, the page path and the browser type — never the contents of anything you typed).

How we use information

We use personal information to create and secure your account; to operate and provide the service's features; to show your content and pets to the people you intend; to send transactional and service messages and, where you have opted in, optional onboarding tips and a newsletter; to keep the service safe and prevent abuse; to measure and improve the service and our advertising; and to comply with law. Some optional AI features (such as suggested pet bios) send limited pet details to a third-party AI provider only when you use them; we do not use your data to train anyone's models.

How we share information

We do not sell your personal information. We share personal information only with service providers that process it on our behalf to run the service: Google Firebase / Google Cloud (authentication, database, file storage, cloud functions and hosting — our core infrastructure); Google Maps / Places (powers the map and address search when you use location features); Google Generative AI (powers optional AI features); Google reCAPTCHA Enterprise (protects sign-in and our backend from bots and abuse); Google Analytics (consented web usage measurement on eligible pages); Microsoft Clarity (consented session replay on selected public pages while signed out); Meta Platforms (advertising measurement — see "Advertising and your choices"); and Resend (delivers our transactional and optional email — receives the recipient's email address and name). We may also disclose information where required by law, to enforce our terms, or to protect the rights, safety or property of our users or the public.

Cookies and consent

We use essential browser storage to operate and secure the service. Optional web analytics and advertising integrations require your consent and are also limited by the page and environment in which they run. You can accept or decline in the cookie banner, or change your choice later through Privacy choices in the site toolbar. Essential storage remains active. Your browser stops optional tracking when you withdraw consent. Updating a server-side choice requires a connection; withdrawal cannot recall information already sent.

Advertising and your choices

On eligible public web pages, with your consent, we may use the Meta Pixel to measure visits and registrations. Google AdSense also requires a separately enabled network-ad setting and an eligible public page; agreeing to optional tracking does not itself enable ads. Network ads are off by default. These optional web tracking integrations are excluded in the NetForPet native-app environment.

For a web registration, our server sends a Meta Conversions API event only with a valid, current consent record for that purpose. Missing, denied, revoked, expired or unverifiable consent blocks dispatch. The event includes registration time, an event identifier linked to the account, a hashed account identifier and, when available, Meta cookie identifiers and browser information. These identifiers are not anonymous. This event does not include your name, email, phone number, IP address or pet data.

This advertising measurement may be considered sharing for cross-context behavioral advertising under California law. You can decline or withdraw optional tracking through Privacy choices. A withdrawal recorded before the final server consent check prevents that dispatch; it cannot undo a request already sent.

No sale of personal information

We do not sell your personal information, and we have not sold personal information in the past twelve months. We do not sell or share the personal information of anyone we know to be under 16 years old.

Your California privacy rights

If you are a California resident, the CCPA/CPRA gives you the right to: know and access the personal information we have collected about you; delete your personal information; correct inaccurate personal information; opt out of the "sale" or "sharing" of personal information (as noted above, we do not sell personal information, and you can opt out of ad-measurement sharing through our cookie banner); and not be discriminated against for exercising your rights. You can exercise most rights yourself: delete your account from the in-app account settings, which begins a server-side cascade that removes your profile, pets and content. For any request, or to appeal a decision, use the contact form linked below. We verify requests using the information associated with your account, and you may use an authorized agent to submit a request on your behalf.

Other U.S. state privacy rights

Residents of other U.S. states with comprehensive privacy laws (such as Virginia, Colorado, Connecticut, Utah, Texas, Oregon and others) may have similar rights to access, correct, delete and obtain a portable copy of their personal information, and to opt out of targeted advertising. To exercise any of these rights, use the in-app account settings or use the contact form linked below. We honor the rights available to you under the law of your state of residence.

Children

NetForPet is not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe a child under 16 has given us personal information, use the contact form linked below and we will delete it.

Data retention

We keep your personal information while your account is active. When you delete your account, your profile, pets and content are removed through a server-side cascade. We may retain limited records for longer where the law requires it, or to resolve disputes, prevent abuse and enforce our terms.

International data transfers

NetForPet is operated from Israel and relies on service providers whose infrastructure may be located in the United States, the European Union and Israel (through Google Cloud) and elsewhere. Where personal information is transferred internationally, it is safeguarded by the providers' data-transfer frameworks and contractual protections, such as Standard Contractual Clauses.

Security

We protect personal information with server-enforced Firebase security rules, encryption in transit, access controls, and regular backups. Passwords are handled by Firebase Authentication and are never visible to us. No system is perfectly secure, but we work to protect your information and to notify you of serious incidents as required by law.

Changes to this notice

We may update this U.S. Privacy Notice from time to time. Material changes will be announced in the app, and the "Last updated" date above will change.

Contact

Questions about your privacy or this notice? Use the contact form linked below or the in-app report tools. Operator: Oded Moshe, 15 Maayan St., Rosh HaAyin, Israel.